
COACHING
EMPOWERING YOU TO BECOME YOUR BEST SELF
When designing our approach to coaching, our goal was simple: To help you overcome the challenges and complexities of life in 2023, so you can fulfil your potential, become your best self and create the life you really want.
Fathom's coaching achieves this by delivering a powerful combination of professional support, impartial advice, independent guidance, and structured accountability. Scroll down to learn more...
Gain Clarity Through An Independent Perspective
Track Your Progress With Structured Accountability
Benefit From Impartial Advice & Expert Guidance
FATHOM COACHING MODEL™
PERSONALISED STRATEGIES FOR DEVELOPMENT
At Fathom, your coaching journey is guided by the Fathom Coaching Model. It unfolds over four distinct phases, offering a more detailed and personalized approach compared to the three-stage structure of our QuickDive Courses.
Each phase of this model is carefully designed to help you move smoothly from one stage to the next, supporting your growth in personal leadership and lifestyle design at every step.
With a combination of self-exploration, strategic planning, supportive guidance, and reflective practice, we aim to provide a well-rounded coaching experience that aligns with your personal and professional aspirations. Learn more below....

01
INSIGHT
Embark on a journey of self-exploration with the first phase of the Fathom Coaching Model, INSIGHT. This phase is dedicated to digging deep and uncovering your core coaching objectives, values, beliefs, and long-term aspirations. It sets the foundation for a tailored coaching experience, ensuring alignment between your intrinsic values and your envisioned future.
DISCOVERY
Identifying your coaching objectives and desired outcomes
AWARENESS
Clarifying your values, beliefs, strengths and needs.
ASPIRATIONS
Defining clear, actionable goals and the vision for your future.

02
STRATEGY
Transition from awareness to action with the STRATEGY phase. This segment of the coaching model is aimed at developing a robust plan to bridge the gap between your current reality and your goals. By crafting a personalised strategy, we'll set a clear path forward, equipped with the right tools and a committed mindset to navigate the journey ahead.
PLANNING
Establishing an action plan to achieve your desired outcomes.
DEVELOPMENT
Developing key skills and competencies required to reach your goals.
COMMITMENT
Transforming intentions and goals into commitments and actions.

03
SUPPORT
The SUPPORT phase is designed to provide a structured and encouraging environment throughout your transformative journey. With accountability mechanisms, motivational boosts, and access to valuable resources, this phase ensures you have the necessary support to overcome challenges and stay on track towards achieving your ambitions.
PERSPECTIVE
Providing an independent perspective and alternate viewpoint.
ADVICE
Offering impartial advice and guidance to help overcome challenges.
ACCOUNTABILITY
Delivering structured accountability to keep you on track.

04
REFLECTION
The REFLECTION phase is a crucial step in ensuring the sustainability and effectiveness of your personal development journey. Through evaluation, integration of learnings, and adaptive strategies, this phase promotes a cycle of continuous growth and improvement, anchoring the experiences and insights gained to foster long-term progress.
EVALUATION
Assessing progress, learning from experiences and actions.
INTEGRATION
Applying the learning and wisdom from successes and setbacks.
ADAPTATION
Adjusting strategies and plans to better align with insights and goals.
EXPERIENCE & EXPERTISE
MEET YOUR COACH

PERSONAL LEADERSHIP & LIFESTYLE DESIGN COACH
Dan is a professionally trained coach with over 20 years of experience leading businesses in the creative industries.
Having trained with CTI to become a professional coach, today Dan channels his expertise into personal and professional development, as the Founder of Fathom and Dan Ford Coaching.
Dan has been recognised as part of Britain's Business Elite by Who's Who, showcasing his standing in the business community. He's also a CIM qualified marketer and holds an Executive MBA from London Business School, bringing a wealth of business acumen to his role as a Personal Leadership & Lifestyle Design Coach.
As your Coach, Dan will be available to help and support you on your development journey through one-to-one coaching sessions, email and WhatsApp.
DAN FORD


FATHOM COACHING
FULLY FLEXIBLE APPROACH
We've made every effort to ensure that your coaching experience with Fathom is as straightforward and seamless as possible. As soon as you buy a coaching package, your sessions will be automatically credited to your Fathom account, so you immediately check Dan's real-time availability and book your first call.
Need to reschedule - no problem. Simply log into your account and revise or cancel a booking. Here are a few more features...
ZOOM & PHONE SESSIONS
Coaching Sessions last 50 minutes and can either phone or Zoom calls
WHATSAPP & EMAIL SUPPORT
Direct support from Dan between sessions via WhatsApp or email
ONLINE BOOKINGS
Check session availability, book calls and reschedule online
EXCLUSIVE TOOLS & RESOURCES
Access exclusive assessments, exercises, and resources to support your journey